Advertising, GM and Chrysler invest in the Super Bowl 2011

Event attended by about 140 million people, the Super Bowl is a unique opportunity to touch a lot of prospects, hence the interest of business but also the prices of advertising very high (between 2.8 and 3 million a spot of 30 seconds of the spot price itself often unreported). GM and Chrysler have decided to break the bank and be present at the final to be held on February 6. GM difusion 5 spots of 30 seconds as part of its campaign "Chevy Runs Deep. " Chrysler is not yet completely finalized, both the number of spots that brands that would be affected , according to spokeswoman Dianna Gutierrez Group. But Ford has decided to be absent during this event.